COLORADO SPRINGS, Colo. – The USA’s archery team will be backed by the best supporters in sport every time they step on the line at the 2024 Olympic and Paralympic Games in Paris, and those supporters include Maven, who have provided team members and coaching staff with their latest spotting scope.
Founded in 2013 by Brendon Weaver, Mike Lilygren and Cade Maestas, the Wyoming-based company got behind the Olympic team in Tokyo three years ago and this year will also be throwing that same support behind the Paralympic team.
Maestas said, “We’re honored, humbled, and proud to know that some of the world’s most accomplished athletes are using and value our optics.
“The world’s best deserve the best, and we’re honored to know that they choose to use Maven when it matters most.”
Maven became a national sponsor of USA Archery in 2024. Their optics can be seen up and down the line at events across the country and with this generous gesture, Maven will be assisting the USA as they chase their Olympic and Paralympic dreams in the French capital.
“We view our partnership as a mutually beneficial relationship and feel it’s an important investment,” Maestas continued. “We’re proud to be associated with an organization that represents the best of the best - those that are at the pinnacle of the sport.
“Because we value creating lasting, real relationships, we feel that we’re able to build our brand by working with an organization that takes its job as seriously as we take ours.”
ABOUT MAVEN
The name Maven comes from a shared interest in the book The Tipping Point by Malcolm Gladwell. In the book, the author talks about mavens and how they drive brand momentum. This resonated with Weaver, Lilygren and Maestas, and when it was suggested by Maestas they use the name for their new company, the brand was born.
“We believe that we’re helping to introduce competitive archery to a fan-base that might otherwise not be familiar with the sport in this form and at this level,” Maestas added.
“Additionally, we believe we’re helping to promote inclusivity, diversity, and equal opportunity in a worldwide space, and helping to build the legacy and promotion of a sport we highly respect.”
Maestas concluded, “We distinguish ourselves in the market by offering premium optics sold directly to our customers. This approach bypasses traditional retail outlets by providing high-end products at very competitive prices. We pride ourselves on exceptional craftsmanship and attention to detail, ensuring each optic meets our rigorous high-performance standards.
“Our unique customization option allows our customers to personalize their optics, appealing to those who seek both performance and individuality in their gear.
“Additionally, as a small business, we recognize the value of building strong relationships with our customers - as a result we’re dedicated to delivering exceptional customer service.”
< Back to All News
