COLORADO SPRINGS, Colo. – The USA’s archery team were backed by the best supporters in sport when they stepped on the line at the 2024 Olympic and Paralympic Games in Paris, and those supporters included Maven, who provided team members and coaching staff with their latest spotting scope.
Founded in 2013 by Brendon Weaver, Mike Lilygren and Cade Maestas, the Wyoming-based company got behind the Olympic team in Tokyo three years ago and this year also threw that same support behind the Paralympic team.
Maestas said, “We’re honored, humbled, and proud to know that some of the world’s most accomplished athletes are using and value our optics.
“The world’s best deserve the best, and we’re honored to know that they choose to use Maven when it matters most.”
Maven became a national sponsor of USA Archery in 2024. Their optics can be seen up and down the line at events across the country and with this generous gesture, Maven were able to assist the USA as they collected two golds, a silver and a bronze at the Olympic and Paralympic Games.
“We view our partnership as a mutually beneficial relationship and feel it’s an important investment,” Maestas continued. “We’re proud to be associated with an organization that represents the best of the best - those that are at the pinnacle of the sport.
“Because we value creating lasting, real relationships, we feel that we’re able to build our brand by working with an organization that takes its job as seriously as we take ours.”
In use by coach Chris Webster at the Olympic Games as Brady Ellison and Casey Kaufhold took bronze in the mixed team competition, and again when Ellison took individual silver.
The same scope saw every single one of Jason Tabansky's arrows as he snatched gold in his first-ever Paralympic Games, including the final arrow 10 that secured his position at the top of the podium.
And it was the scope through which coach Jonathan Clemins and compound archer Matt Stutzman glanced through to confirm one of the shots of the Paralympic Games. Stutzman put his arrow around two millimeters from dead center to defeat the 2012 gold medalist Jere Forsberg in a dramatic one arrow shoot-off! Forbserg had landed his arrow in the X … Stutzman’s was even closer, as viewed crystal clear through the Maven scope.
The name Maven comes from a shared interest in the book The Tipping Point by Malcolm Gladwell. In the book, the author talks about mavens and how they drive brand momentum. This resonated with Weaver, Lilygren and Maestas, and when it was suggested by Maestas they use the name for their new company, the brand was born.
“We believe that we’re helping to introduce competitive archery to a fan-base that might otherwise not be familiar with the sport in this form and at this level,” Maestas added.
“Additionally, we believe we’re helping to promote inclusivity, diversity, and equal opportunity in a worldwide space, and helping to build the legacy and promotion of a sport we highly respect.”
Maestas concluded, “We distinguish ourselves in the market by offering premium optics sold directly to our customers. This approach bypasses traditional retail outlets by providing high-end products at very competitive prices. We pride ourselves on exceptional craftsmanship and attention to detail, ensuring each optic meets our rigorous high-performance standards.
“Our unique customization option allows our customers to personalize their optics, appealing to those who seek both performance and individuality in their gear.
“Additionally, as a small business, we recognize the value of building strong relationships with our customers - as a result we’re dedicated to delivering exceptional customer service.”
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